- Marketing and Strategic Business Plans
- Brand Building & Development
- Sales Strategies
Diploma of Wine Marketing, University of Adelaide, 1996
Ferment Pty Ltd, Director
Providing strategic marketing, business and export advice to the wine industry.
Marketing and Export Manager of Stonier Wines, Mornington Peninsula, Victoria.
When Stonier Wines was purchased by Petaluma Ltd in 1998, Jenny reported directly to the Board of Directors: Brian Stonier, Brian Croser (Petaluma) and Sandy Clark (Mitchelton).
Extensive travel as the export representative of Stonier Wines, including several trips to New Zealand, Japan, Hong Kong and the UK. Hands-on experience of sales and marketing through Australian and overseas distribution.
Awarded the NSW Wine Press Club fellowship, for a study entitled "Generation X, Marketing Wine to the next generation" with colleague Roz Howard. This study involves research into the lifestyle and drinking habits of those born between 1961 and 1980 and provides information of vital importance to the wine industry.
December 2001, Appointed to the Board of South East Development.
Member of the Victorian Government Small Business Advisory Council, appointed by The Hon. Marsha Thomson MLC, Minister for Small Business. 2-year term from June 2000.
Alternate to Andrew McCutcheon representing the Mornington Peninsula on the Victorian Wine Industry Association 1997-2000
Alternate to Neil Robb on the Australian Regional Winemakers Forum 1997-1998
Chair of the promotions sub-committee of the Mornington Peninsula Vignerons Association 1998-1999
Mornington Peninsula Vignerons Association main committee member 1997- 1998.